Natural caffeine, L-Theanine, electrolytes and nootropics in the pouch you already know, without the nicotine. Smooth energy in 5–10 minutes and steady focus for 1–2 hours.
$50.00Regular price $100.0050% OFF
10 cans · 200 pouches · 25¢ a pouch
Choose your deal2 free for every 3
Choose your 10Same price either way
Cool MintCrisp · Clean
WatermelonSweet · Juicy
Peach MangoRipe · Mellow
WintergreenClassic · Cool
TropicalBright · Fruity
Baja BurstBold · Zesty
FREEFREEFREEFREE
10 cans · 200 pouches4 cans free
Your 10 is ready. You only pay for 6.
You get 6
2× Cool Mint
2× Watermelon
2× Peach Mango
+ 4 free
2× Wintergreen
1× Tropical
1× Baja Burst
FREE USA shipping on every box!
Refills monthlyCancel anytime
Arrives by Thu, Oct 15
30-day money-back guarantee
Made in USA
Supplement facts
Per 0.5 g pouch
Amount
Caffeine (natural)
50mg
L-Theanine
40mg
Alpha GPC
30mg
Electrolyte blend, liquid
50mg
Huperzine A
25mcg
Vitamin B6 (P-5-P)
2mg
Vitamin B12 (methylcobalamin)
2mcg
20 pouches per can. Zero nic, zero sugar.
How to use
Open the can and take one pouch.
Place it between your upper lip and gum.
Leave it in for 20–40 minutes.
Remove and toss it. Don't swallow.
Best 10–15 minutes before you need to focus. Up to 4 pouches a day.
Shipping & returns
Free US shipping on every deal. Orders arrive in 3 to 5 business days in the US and 4 to 12 internationally.
Every order is covered by our 30-day money-back guarantee.
Zero nicNatural caffeine + L-TheanineMade in USA20 pouches per can★ 4.9/5 rating10,000+ cans soldZero nicNatural caffeine + L-TheanineMade in USA20 pouches per can★ 4.9/5 rating10,000+ cans soldZero nicNatural caffeine + L-TheanineMade in USA20 pouches per can★ 4.9/5 rating10,000+ cans soldZero nicNatural caffeine + L-TheanineMade in USA20 pouches per can★ 4.9/5 rating10,000+ cans soldZero nicNatural caffeine + L-TheanineMade in USA20 pouches per can★ 4.9/5 rating10,000+ cans soldZero nicNatural caffeine + L-TheanineMade in USA20 pouches per can★ 4.9/5 rating10,000+ cans sold
4.9/5average rating
7clean actives in every pouch
10,000+happy customers
98%keep their order
How it feels
Clean focus, on demand
One pouch under your lip. Four things you'll notice.
Energy
50mg of natural caffeine, smoothed by L-Theanine. Steady energy with no spike.
Focus
Alpha GPC and Huperzine A help you lock in and stay there.
Mood
That switched-on, lifted feeling within minutes.
Hydration
A 50mg electrolyte blend keeps the buzz steady instead of shaky.
Reviews · 4.9/5
They made the switch
Michael B.Focus · Cool Mint
“Best alternative to nic pouches. Use them in the morning, workouts and runs. Love em.”
Ashlyn S.Focus · Tropical
“Love these, great for a hard study session or while in class. Also work really well for the gym when you need to dial in before a lift.”
Corey L.Mood · Very Berry
“Fantastic flavor, love mood and focus pouches. Use the focus one at work and the mood ones on a night out with my friends or in the evening 10/10”
Brad N.Hydration · Paradise Punch
“Super good flavor and love using them throughout the day to stay hydrated, super cool new technology in these pouches, more affordable than those electrolyte drinks.”
Jacob H.Mood · Spearmint
“I was feeling super stressed … switched to these pure mood pouches and they make me feel sooooo good, made my nights out so fun and they taste so good.”
Sarah E.Sleep · Lemon Mint
“Helps me sleep every night! I absolutely love the Lemon Mint flavor super soothing and subtle, no more sleep drinks that make me get up at 2AM to use the restroom, never thought I'd use a pouch but these are great!”
The formula
Dose by dose
Seven actives, each at a dose printed right on the label. Zero nic, zero sugar.
50mg
Natural caffeine Energy
About half a cup of coffee, for smooth, steady energy.
40mg
L-Theanine Calm
A green tea compound that takes the edge off the caffeine.
30mg
Alpha GPC Clarity
A choline compound for clearer, faster thinking.
25mcg
Huperzine A Focus
From club moss, for longer focus and memory support.
50mg
Electrolyte blend Hydration
Liquid minerals for hydration and balance.
B6+B12
Vitamins B6 + B12 Foundation
2mg of B6 and 2mcg of B12 to support normal energy metabolism and mood.
Zero nic
Zero sugar
GMP-certified facility
Third-party tested
Timeline
What happens after you pop one in
The clean energy comes on fast — and the benefits build the longer you stay with it.
The lift
Within 5–10 minutes, the caffeine takes hold — smoothed by L-Theanine. Mood lifts, focus sharpens, and that dialed-in feeling sets in — fast.
The flow
For the next 1–2 hours you stay locked in. No racing heart, no jitter spike, no afternoon crash — just steady, clean energy.
The shift
Over the first few days, Pure Focus becomes part of your routine — the pouch you reach for before deep work instead of a second coffee.
The long game
Used consistently, the nootropic stack supports memory, recall, and lasting focus. The ritual stays. The crash never comes.
Feature★ Best choicePure FocusNic pouchesEnergy drinksCoffee
Zero nicYesNoYesYes
Smooth energy, no jitters or crashYesNoNoNo
Sharpens focus & memoryYesNoPartlyPartly
Instant mood liftYesYesPartlyNo
Satisfies the pouch ritualYesYesNoNo
Yes
Partly
No
Your box
6 flavors. 4 cans free.
The cans marked free are on us. Build your own and the badges follow your picks. Every can is 20 pouches.
×20 FREE
2 in your box.
Cool Mint Crisp · Clean
Arctic peppermint. Cold, clean, and our most-loved flavor.
×20 FREE
2 in your box.
Watermelon Sweet · Juicy
Fresh-cut watermelon. Sweet, juicy and easy all day.
×20 FREE
2 in your box.
Peach Mango Ripe · Mellow
Ripe peach and sweet mango. Smooth and mellow.
×2FREE
2 in your box, all free.
Wintergreen Classic · Cool
Classic wintergreen with a cool, bold bite.
×1FREE
1 in your box, free.
Tropical Bright · Fruity
Mango, pineapple and passionfruit. Vacation in a pouch.
×1FREE
1 in your box, free.
Baja Burst Bold · Zesty
Zesty lime with a soda-pop fizz and a cool finish.
FAQ
Questions, answered
How does it compare to ZYN or VELO?
Same pouch format, same upper-lip placement, same hand-to-mouth ritual, with zero nic. Instead of feeding a dependency, the blend gives you clean focus and energy.
How fast will I feel it?
Most people feel it within 5–10 minutes as the caffeine kicks in, smoothed out by L-Theanine. It typically lasts 1–2 hours.
Will it keep me up at night?
Each pouch has 50mg of caffeine, about half a cup of coffee. That's lighter than an energy drink, but if you're caffeine-sensitive, skip it close to bedtime.
What's in each deal?
Pick Buy 3 Get 2 (5 cans for $25), Buy 6 Get 4 (10 cans for $50) or Buy 9 Get 6 (15 cans for $75) of Pure Focus. Every can is 20 pouches. Take the Variety pack or build your own mix from all six flavors. For every 3 cans you pay for, you get 2 free. At 2 pouches a day, 10 cans last over 3 months.
What if I don't like it?
You're covered by our 30-day money-back guarantee. If it's not for you, we'll refund you.
Does it feel like a real pouch?
Yes. You'll feel a familiar tingle and a real kick under your upper lip within minutes, so the ritual feels like what you're used to.
Will this help me quit nic?
Pure Focus isn't a cessation product and isn't meant to treat nic addiction. It gives you the pouch ritual and a clean focus blend with zero nic, and plenty of customers swap it in for their old pouches. If you're quitting, talk to your doctor about your options.
How many should I use per day?
Most people use 1–2 pouches when they want focus or energy. Start with one, and don't go over 4 a day.
What's in each pouch?
Seven clean actives: natural caffeine (50mg), L-Theanine (40mg), Alpha GPC (30mg), a liquid electrolyte blend (50mg), Huperzine A (25mcg), plus vitamins B6 and B12. No sugar and essentially zero calories.
Where is it made?
In the USA, in a GMP-certified facility. Every batch is third-party tested for purity.
How does the subscription work?
You pick 5, 10 or 15 cans ($25, $50 or $75), and the same box ships again every month at the same price. You can skip, pause or cancel anytime.
When will my order arrive?
In 3 to 5 business days in the US, and 4 to 12 internationally. US shipping on this bundle is free.
Black Friday Sale · 50% off
Make the switch
10 cans. 4 free.
$50 for 10 cans, delivered monthly. Cancel anytime.
Very awesome! I like it a lot and it’s nice for imitating the motion of a vape without being unhealthy for me. Unfortunately I put it through the wash, so I’ll have to get a new one early, but the product is very nice and high quality.
I think they are great but I was disappointed that the first one I tried didn’t last very long
How many puffs per item ?
Definitely didn’t seem to be a lot
